KBS 아이=돈+케어?
KBS Child=Money+Care?
아이=돈?케어는 출산과 육아를 둘러싼 현실을 다양한 시각으로 풀어가는 시사프로그램입니다.
무거운 주제를 보다 유연하게 풀어내기 위해 키치하고 화사한 컬러를 사용했습니다.
신문, 표어 포스터, 가족사진, 컴퓨터 창 등 이질적인 요소들을 콜라주 기법으로 구성하여 시사적인 무게감도 함께 담고자 했습니다.
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Child=Money+Care? is a current affairs and educational program that explores the realities of childbirth and parenting from multiple perspectives. It discusses the social barriers that cause people to avoid marriage, childbirth, and parenting, and encourages open dialogue to better understand the idea of “Child = Money + Care?”
To address this serious topic in a more approachable way, the title sequence uses kitschy and vibrant colors. Elements like newspapers, old campaign posters, family photos, and computer pop-ups though seemingly unrelated were combined through a collage technique to balance both the weight of the subject and a playful visual tone.
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Client : CJ ENM
Production : moggstudio
Crerative Director : Da-jeong Kim
Logo Design : Da-jeong Kim
StyleFrame : Da-jeong Kim, Ju-hyeong Kim, Ye-Ji Eom
Animation : Da-jeong Kim, Ju-hyeong Kim, Ye-Ji Eom




